Terms & Conditions

SEGA SHOP - Terms & Conditions and Privacy Policy

The SEGA Shop is owned and operated by Yellow Bulldog Ltd. Access to and use of this Website and the products and services available through this Website (collectively, the "Services") are subject to the following terms, conditions and notices (the "Terms of Service"). By using the Services, you are agreeing to all of the Terms of Service, as may be updated by us from time to time. You should check this page regularly to take notice of any changes we may have made to the Terms of Service.

Access to our site is permitted on a temporary basis, and we reserve the right to withdraw or amend the services without notice. We will not in any way be liable if for any reason this site is unavailable at any time, for any period.

Acceptance of Terms

By using our Services, you agree to these terms and conditions. If you do not agree with the Terms of Service, please do not use our Services.

Get in Touch

If you need to get in contact with us, please email help@segashop.co.uk. or Unit A, Viking Industrial Estate, Rolling Mill Road, Jarrow, Tyne and Wear, NE32 3DP


Please view our Privacy Policy, which governs your use of Services, to understand our practices and the choices you can make about the way your information is collected and used.

Privacy Policy

Yellow Bulldog Ltd will use the information we collect about you lawfully and in accordance with the General Data Protection Regulations (“GDPR”). We collect information about you to process your order and provide you with the best possible service. We will not contact you without your consent, and you can opt out of any correspondence at any time. We maintain the following information for business purposes, which are only ever gathered with your explicit consent:

  • Your name
  • Your address
  • Your email address
  • Your phone number
  • Your credit / debit card details
  • Your order history and profile

We only hold information that is relevant, accurate and up to date. You can contact us at any time to request and correct details of the information we hold about you. All information will be held securely, according to our internal security procedures.

To ensure that your credit debit or charge card is not being used without your consent, we will validate name, address and other personal information supplied by you during the order process against appropriate third party databases. By accepting these terms and conditions you consent to such checks being made. In performing these checks personal information provided by you may be disclosed to a registered Identity Reference Agency which may keep a record of the information.

These checks confirm your identity, and the availability of credit for the name and address supplied. Please note that although an actual credit check is not performed, the search may be logged on your file. This does not affect your credit rating in any way. All information provided by you will be treated securely and strictly in accordance with the GDPR.

We share your details with companies directly involved in getting you the product you have ordered. In these cases Yellow Bulldog will ensure that there is no further use of your data other than to deliver you the product, and to support guarantees or maintenance in the future. We will not pass this data to third parties without your consent.

These third parties will have no right to market to you directly, unless you specifically request it.

We use Mailchimp to send out e-mails to those who have chosen to receive e-mailings from us. Mailchimp carries out no further marketing on the mail lists we provide it.

If you have any questions or comments about privacy, you can contact us at help@segashop.co.uk.

Your Account

To use some of our Services, you may be asked to register for an account. Your account registration information must be correct, current, and complete at all times. You are responsible for maintaining the confidentiality of your account and password and for restricting access to your computer and mobile devices, and you agree to accept responsibility for all activities that occur under your account or password. We sell a variety of products, but we sell them to adults, who can purchase them with a credit card or other permitted payment method. If you are under 18, or the age of majority in your country, you may use the Services only with the involvement of a parent or guardian. In all cases, the adult would be the user and is responsible for any and all activity. We reserve the right to refuse service, terminate or suspend your account, remove or edit content, or cancel orders in our sole discretion.

Intellectual Property

The shop and content on the Services such as video, text, photos, graphics, characters and logos are protected by copyright laws and treaties around the world. All such rights are reserved by Yellow Bulldog and SEGA Europe Limited (“SEGA”). You are not permitted to publish, manipulate, distribute or otherwise reproduce, in any format, any of the content or copies of the content supplied to you or which appears on this Website, nor may you use any such content in connection with any business or commercial enterprise.


You must not misuse this site. You will not: commit or encourage a criminal offense; transmit or distribute a virus, trojan, worm, logic bomb or any other material which is malicious, technologically harmful, in breach of confidence or in any way offensive or obscene; hack into any aspect of the service; corrupt data; cause annoyance to other users; infringe upon the rights of any other person's proprietary rights; send any unsolicited advertising or promotional material, commonly referred to as "spam"; or attempt to affect the performance or functionality of any computer facilities of or accessed through this site. Breaching this provision would constitute a criminal offense and Yellow Bulldog will report any such breach to the relevant law enforcement authorities and disclose your identity to them.

We will not be liable for any loss or damage caused by a distributed denial-of-service attack, viruses or other technologically harmful material that may infect your computer equipment, computer programs, data or other proprietary material due to your use of this Website or to your downloading of any material posted on it, or on any Website linked to it.

Terms of Sale

By placing an order on Yellow Bulldog you are offering to purchase a product on and subject to the following terms and conditions. All orders are subject to availability and confirmation of the order price.

We reserve the right the cancel a order if we believe the order has been placed for trade/wholesale reasons. We also reserve the right to cancel orders where discount codes or deals have been abused.

In order to contract with Yellow Bulldog you must be over 18 years of age and possess a valid credit or debit card issued by a bank acceptable to us. Yellow Bulldog more widely retains the right to refuse any request made by you. The cost of foreign products and services may fluctuate. All prices advertised are subject to such changes.

All features, specifications, products, prices of products and services, discounts, promotions and offers described in our Services are subject to change at any time, and we reserve the right to make changes to them without notice to you. We reserve the right to modify the final sale date of any products sold for a limited period of time without notice to you, including by ending the sale period earlier than originally advertised, or by extending it beyond the originally advertised final sale date. Products are available while supplies last, and may only be available to be shipped to certain territories. All prices and products advertised are subject to change.

All promotional and discount codes cannot be used on sale or clearance products 

(a) Our Contract

When you place an order, you will receive an acknowledgement e-mail confirming receipt of your order. This email is for acknowledgement purposes, and does not confirm full, complete acceptance of your order. A contract between us will not be formed until we send you confirmation by e-mail that the goods which you ordered have been dispatched to you.

(b) Pricing and Availability

If we discover an error in the price of any goods which you have ordered, we will inform you of this as soon as possible, and give you the option of reconfirming your order at the correct price, or cancelling it. If we are unable to contact you we will treat the order as cancelled. If you cancel and you have already paid for the goods, you will receive a full refund.

Delivery costs may be charged in addition to product prices, such additional charges are clearly displayed where applicable, may also be found on our delivery and returns page and will always be shown in ‘total cost’ at the time of purchase.

We reserve the right to change prices without notice. If a customer purchases a product at full price and the item is reduced we reserve the right to refuse a refund of the difference unless we feel there are extenuating circumstances to warrant the refund.

(c) Payment

When we receive your order, we carry out a standard authorisation check of your payment card to ensure sufficient funds are available for the transaction. Once authorisation is received, your card will be debited for the required amount. Once your products have been dispatched, you will be sent a confirmation email.

Risk of Loss

All items purchased from us are made pursuant to a shipment contract. This means that the risk of loss and title for such items pass to you upon our delivery to the carrier, or if such items are shipped outside the United Kingdom, then risk of loss and title pass to you when they clear customs.

Use of Services

We or our content providers, licensors or suppliers, grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to access and make personal use of the Services. This license expressly prohibits any of the following:

  • the resale or commercial use of the Services, or its contents;
  • any collection and use of any product listings, descriptions, or prices;
  • any derivative use of any of the Services or its contents;
  • any downloading or copying of account information for the benefit of another merchant;
  • the copying, imitating, mirroring, reproducing, distributing, publishing, downloading, displaying, performing, posting, storing, or transmitting any of the Services or its contents, in any form or by any means;
  • framing or utilising framing techniques to enclose any trademark, logo, or other proprietary information (including images, text, page layout, or form);
  • the use of any meta tags or any other “hidden text” utilising our or our licensees’ or suppliers’ names or trademarks;
  • any use of data mining, robots, or similar data gathering and extraction tools;
  • decompiling, reverse engineering, disassembling, or otherwise reducing the code used in any software into a readable form in order to examine the construction of such software and/or to copy or create other products based (in whole or in part) on such software.

    All rights not expressly granted to you in these Terms of Use are reserved and retained by us or our licensors, suppliers, publishers, rights holders, or other content providers. You may not misuse the Services. You may use the Services only as permitted by law. The licenses granted by us terminate if you do not comply with these Terms of Use.

    Disclaimer of Liability

    The material displayed on this Website is provided without any guarantees, conditions or warranties as to its accuracy. Unless expressly stated to the contrary to the fullest extent permitted by law Yellow Bulldog and its suppliers, SEGA, content providers and advertisers hereby expressly exclude all conditions, warranties and other terms which might otherwise be implied by statute, common law or the law of equity and shall not be liable for any damages whatsoever, including but without limitation to any direct, indirect, special, consequential, punitive or incidental damages, or damages for loss of use, profits, data or other intangibles, damage to goodwill or reputation, or the cost of procurement of substitute goods and services, arising out of or related to the use, inability to use, performance or failures of this Website or the Linked Sites and any materials posted thereon, irrespective of whether such damages were foreseeable or arise in contract, tort, equity, restitution, by statute, at common law or otherwise. This does not affect www.yellowbulldog.co.uk's and/or SEGA’s liability for death or personal injury arising from its negligence, fraudulent misrepresentation, misrepresentation as to a fundamental matter or any other liability which cannot be excluded or limited under applicable law.


    You agree to indemnify, defend and hold harmless Yellow Bulldog, SEGA, their directors, officers, employees, consultants, agents, and affiliates, from any and all third party claims, liability, damages and/or costs (including, but not limited to, legal fees) arising from your use this Website or your breach of the Terms of Service.


    Yellow Bulldog shall have the right in its absolute discretion at any time and without notice to amend, remove or vary the Services and/or any page of this Website.


    If any part of the Terms of Service is unenforceable (including any provision in which we exclude our liability to you) the enforceability of any other part of the Terms of Service will not be affected all other clauses remaining in full force and effect. So far as possible where any clause/sub-clause or part of a clause/sub-clause can be severed to render the remaining part valid, the clause shall be interpreted accordingly. Alternatively, you agree that the clause shall be rectified and interpreted in such a way that closely resembles the original meaning of the clause /sub-clause as is permitted by law.


    If you breach these conditions and we take no action, we will still be entitled to use our rights and remedies in any other situation where you breach these conditions.

    Entire Agreement

    The above Terms of Service constitute the entire agreement of the parties and supersede any and all preceding and contemporaneous agreements between you and www.segashop.co.uk Any waiver of any provision of the Terms of Service will be effective only if in writing and signed by a Director of Yellow Bulldog Ltd.


    1- The promoter is: SEGA Shop Europe, Yellow Bulldog Ltd, Unit A, Viking Industrial Estate, Rolling Mill Road, Jarrow, Tyne and Wear, NE32 3DP. The company is registered in England under company number 08509606.

    2 - The competition is open to residents of the United Kingdom and Europe except employees of SEGA Shop Europe, Yellow Bulldog Ltd, and their close relatives and anyone otherwise connected with the organisation or judging of the competition.

    3 - There is no entry fee and no purchase necessary to enter this competition.

    4 - By entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions.

    5 - Route to entry for the competition and details of how to enter are via [https://Twitter.com]

    6 - Only one entry will be accepted per person. Multiple entries from the same person will be disqualified/disallowed.

    7 - The closing date for entry will be 28/10/2022. After this date, no further entries to the competition will be permitted.

    8 - No responsibility can be accepted for entries not received for whatever reason.

    9 - The rules of the competition and how to enter are as follows:

    • Post a tweet with a photo of your SEGA pumpkin, make sure to tag us in this tweet so we can see the entry @segashopeurope (Twitter)
    • Follow us on Instagram @segashopeurope
    • Follow us on Twitter @segashopeurope

    10 - The promoter reserves the right to cancel or amend the competition and these terms and conditions without notice in the event of a catastrophe, war, civil or military disturbance, act of God or any actual or anticipated breach of any applicable law or regulation or any other event outside of the promoter’s control. Any changes to the competition will be notified to entrants as soon as possible by the promoter. 

    11 - The promoter is not responsible for inaccurate prize details supplied to any entrant by any third party connected with this competition.

    12 - The prize is as follows: One of 3 times £50 (€) Gift Card

    The prize is as stated and no cash or other alternatives will be offered. The prizes are not transferable. Prizes are subject to availability and we reserve the right to substitute any prize with another of equivalent value without giving notice.

    13 - Winners will be chosen:

    by the SEGA Shop Europe team. We will decide winners based off not only the best looking SEGA pumpkin, but also the amount of effort we can see put into the entry.

    14 - The winner will be notified by DM on Twitter and/or letter within 28 days of the closing date. The winner will only ever be contacted by SEGAShopEurope If the winner cannot be contacted or do not claim the prize within 14 days of notification, we reserve the right to withdraw the prize from the winner and pick a replacement winner. 

    15 - The promoter will notify the winner when and where the prize can be collected/is delivered.

    SEGA Rewards

    After creating an account, you are automatically enrolled into SEGA Rewards;  Members will earn 5 points for every £1 spend in the shop and/or complete an selected activity. Points can then be redeemed for voucher codes that are valid for future purchases at SEGA Shop.

    Points can only be redeemed for vouchers at 500, 1000, 1500 and 2000. Members must request the voucher code from their account and the voucher will be emailed across.  Members are responsible for monitoring their points balance and requesting as and when they desire. Voucher codes cannot be used in conjunction with any other discount codes.

    The following terms and conditions are associated with the member’s account:

    1. The refer a friend feature within the member’s account should only be used with friends and family. Members are not authorised to share this code with large or unknown groups.
    2. The birthday feature should only be used to provide your legitimate date of birth.
    3. Each member is only entitled to one Rewards account. Customers are not permitted to use any means to create multiple accounts.
    4. Points will automatically expire on a rolling 6-month period.
    5. Points are not given for the cost of shipping or any tax. If you buy a product for £10 (excluding VAT) and pay £3 shipping, you will get 50 points.

     Anyone abusing these features will have their Rewards account blocked without notice.

    16 - The promoter’s decision in respect of all matters to do with the competition will be final and no correspondence will be entered into.

    17 - By entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions.

    18 - The competition and these terms and conditions will be governed by [English] law and any disputes will be subject to the exclusive jurisdiction of the courts of [England].

    19 - The winner agrees to the use of his/her name and image in any publicity material, as well as their entry. Any personal data relating to the winner or any other entrants will be used solely in accordance with current [UK] data protection legislation and will not be disclosed to a third party without the entrant’s prior consent.

    20 - The winner’s name will be available 28 days after closing date by emailing the following address: help@justgeek.com

    21 - Entry into the competition will be deemed as acceptance of these terms and conditions.

    22 - This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook, Twitter or any other Social Network. You are providing your information to SEGA Shop Europe, Yellow Bulldog Ltd and not to any other party. The information provided will be used in conjunction with the following Privacy Policy found at https://www.segashop.co.uk/pages/terms-conditions