What's New

35 products

    Discover the hottest and most exciting products in gaming with our carefully curated "What's New" collection, available exclusively at the SEGA Shop. Get ready to level up your gaming experience and immerse yourself in the world of Sega like never before. From timeless classics to cutting-edge releases, we've got something for every gamer out there.
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    35 products
    New
    Sonic The Hedgehog Sonic - The Hedgehog Jumbo Plush Figure Knuckles 50 cm
    pre-order
    Sonic The Hedgehog Sonic - The Hedgehog Jumbo Plush Figure Knuckles 50 cm
    Sonic - The Hedgehog Jumbo Plush Figure Knuckles 50 cm
    New
    Sonic The Hedgehog Sonic The Hedgehog POP & Buddy! Vinyl Figure Shadow w/DChao 9 cm
    pre-order
    Sonic The Hedgehog Sonic The Hedgehog POP & Buddy! Vinyl Figure Shadow w/DChao 9 cm
    Sonic The Hedgehog POP & Buddy! Vinyl Figure Shadow w/DChao 9 cm
    New
    Sonic The Hedgehog Sonic The Hedgehog POP & Buddy! Vinyl Figure Cream w/Cheese 9 cm
    pre-order
    Sonic The Hedgehog Sonic The Hedgehog POP & Buddy! Vinyl Figure Cream w/Cheese 9 cm
    Sonic The Hedgehog POP & Buddy! Vinyl Figure Cream w/Cheese 9 cm
    New
    Sonic The Hedgehog Squishmallows Plush Figure Sonic the Hedgehog 25 cm
    pre-order
    Squishmallows Plush Figure Sonic the Hedgehog 25 cm
    New
    SEGA SEGA: Dr Eggman TUBBZ Plushie
    pre-order
    SEGA SEGA: Dr Eggman TUBBZ Plushie
    SEGA: Dr Eggman TUBBZ Plushie
    New
    SEGA SEGA: Sonic the Hedgehog TUBBZ Plushie
    pre-order
    SEGA SEGA: Sonic the Hedgehog TUBBZ Plushie
    SEGA: Sonic the Hedgehog TUBBZ Plushie
    New
    SEGA Official Sonic the Hedgehog ‘Green Hill Zone’ Acrylic Desk Lamp / Wall Light
    pre-order
    SEGA Official Sonic the Hedgehog ‘Green Hill Zone’ Acrylic Desk Lamp / Wall Light
    Official Sonic the Hedgehog ‘Green Hill Zone’ Acrylic Desk Lamp / Wall Light
    New
    SEGA Official Sonic the Hedgehog ‘Sakura - Shadow the Hedgehog’ Case for Nintendo Switch
    pre-order
    SEGA Official Sonic the Hedgehog ‘Sakura - Shadow the Hedgehog’ Case for Nintendo Switch
    Official Sonic the Hedgehog ‘Sakura - Shadow the Hedgehog’ Case for Nintendo Switch
    New
    SEGA Official Sonic the Hedgehog ‘Sakura - Shadow the Hedgehog’ Acrylic Desk Lamp / Wall Light
    pre-order
    SEGA Official Sonic the Hedgehog ‘Sakura - Shadow the Hedgehog’ Acrylic Desk Lamp / Wall Light
    Official Sonic the Hedgehog ‘Sakura - Shadow the Hedgehog’ Acrylic Desk Lamp / Wall Light
    New
    Yakuza Official Like a Dragon & Yakuza Acrylic Perspex Desk Lamp / Wall Light
    Yakuza Official Like a Dragon & Yakuza Acrylic Perspex Desk Lamp / Wall Light
    Official Like a Dragon & Yakuza Acrylic Perspex Desk Lamp / Wall Light
    New
    Sonic The Hedgehog Sonic - The Hedgehog Mocchi-Mocchi Mega Plush Figure Amy Rose 30 cm
    pre-order
    Sonic The Hedgehog Sonic - The Hedgehog Mocchi-Mocchi Mega Plush Figure Amy Rose 30 cm
    Sonic - The Hedgehog Mocchi-Mocchi Mega Plush Figure Amy Rose 30 cm
    New
    Sonic The Hedgehog Sonic - The Hedgehog Mocchi-Mocchi Mega Plush Figure Super Sonic 25 cm
    Sonic The Hedgehog Sonic - The Hedgehog Mocchi-Mocchi Mega Plush Figure Super Sonic 25 cm
    Sonic - The Hedgehog Mocchi-Mocchi Mega Plush Figure Super Sonic 25 cm
    New
    Just Geek Samba De Amigo White T-Shirt
    pre-order
    Samba De Amigo White T-Shirt
    New
    Just Geek Super Monkey Ball White T-Shirt
    pre-order
    Super Monkey Ball White T-Shirt
    New
    SEGA SHOP UK Sega Sakura White Amy Rose Bottle
    Sega Sakura White Amy Rose Bottle
    New
    SEGA SHOP UK Sega Sakura Shadow Black Bottle
    Sega Sakura Shadow Black Bottle
    New
    SEGA SHOP UK Sega Sakura Black Shadow Picnic Blanket
    SEGA SHOP UK Sega Sakura Black Shadow Picnic Blanket
    SEGA Sakura Range - Shadow the Hedgehog Black Picnic Blanket
    New
    SEGA SHOP UK Sega Sakura Pink Amy Rose Picnic Blanket
    SEGA SHOP UK Sega Sakura Pink Amy Rose Picnic Blanket
    Sega Sakura Pink Amy Rose Picnic Blanket
    New
    SEGA SHOP UK Sega Sakura Range Black Shadow Snapback
    Sega Sakura Range Black Shadow Snapback
    New
    SEGA SHOP UK Sega Sakura Range Amy Rose Pink Snapback
    Sega Sakura Range Amy Rose Pink Snapback
    New
    Yakuza Official SEGA Yakuza Goro Majima TUBBZ (Boxed Edition)
    Yakuza Official SEGA Yakuza Goro Majima TUBBZ (Boxed Edition)
    Official SEGA Yakuza Goro Majima TUBBZ (Boxed Edition)
    New
    Sonic the Hedgehog Official Sonic the Hedgehog White Amy Rose Sakura T-Shirt
    Official Sonic the Hedgehog White Amy Rose Sakura T-Shirt
    New
    Sonic the Hedgehog Official Sonic the Hedgehog Black Shadow Sakura T-Shirt
    Official Sonic the Hedgehog Black Shadow Sakura T-Shirt
    New
    Sonic the Hedgehog Official Sonic the Hedgehog Tails TUBBZ (Boxed Edition)
    Sonic the Hedgehog Official Sonic the Hedgehog Tails TUBBZ (Boxed Edition)
    Official Sonic the Hedgehog Tails TUBBZ (Boxed Edition)
    New
    SEGA SHOP UK Sonic Tubbz MINI Tails
    SEGA SHOP UK Sonic Tubbz MINI Tails
    Official Sonic the Hedgehog Tails Mini TUBBZ
    New
    SEGA SHOP UK Sonic Tubbz MINI Super Sonic
    SEGA SHOP UK Sonic Tubbz MINI Super Sonic
    Official Sonic the Hedgehog Super Sonic Mini TUBBZ
    New
    SEGA SHOP UK Sonic Tubbz MINI Shadow
    SEGA SHOP UK Sonic Tubbz MINI Shadow
    Official Sonic the Hedgehog Shadow Mini TUBBZ
    New
    SEGA SHOP UK Sonic Tubbz MINI Knuckles
    SEGA SHOP UK Sonic Tubbz MINI Knuckles
    Official Sonic the Hedgehog Knuckles Mini TUBBZ
    New
    SEGA SHOP UK Sonic Tubbz MINI Dr Eggman
    SEGA SHOP UK Sonic Tubbz MINI Dr Eggman
    Official Sonic the Hedgehog Dr. Eggman Mini TUBBZ
    New
    SEGA SHOP UK Sonic Tubbz MINI Amy Rose
    SEGA SHOP UK Sonic Tubbz MINI Amy Rose
    Official Sonic the Hedgehog Amy Rose Mini TUBBZ
    New
    Sonic the Hedgehog Official Sonic the Hedgehog Shadow TUBBZ (Boxed Edition)
    Sonic the Hedgehog Official Sonic the Hedgehog Shadow TUBBZ (Boxed Edition)
    Official Sonic the Hedgehog Shadow TUBBZ (Boxed Edition)
    New
    Sonic the Hedgehog Official Sonic the Hedgehog Dr. Eggman TUBBZ (Boxed Edition)
    Sonic the Hedgehog Official Sonic the Hedgehog Dr. Eggman TUBBZ (Boxed Edition)
    Official Sonic the Hedgehog Dr. Eggman TUBBZ (Boxed Edition)
    New
    Sonic the Hedgehog Official Sonic the Hedgehog Sonic TUBBZ (Boxed Edition)
    Sonic the Hedgehog Official Sonic the Hedgehog Sonic TUBBZ (Boxed Edition)
    Official Sonic the Hedgehog Sonic TUBBZ (Boxed Edition)
    New
    Sonic the Hedgehog Official Sonic the Hedgehog Knuckles TUBBZ (Boxed Edition)
    Sonic the Hedgehog Official Sonic the Hedgehog Knuckles TUBBZ (Boxed Edition)
    Official Sonic the Hedgehog Knuckles TUBBZ (Boxed Edition)
    New
    SEGA SHOP UK Chu Chu Rocket Sega Monthly Coin 2024 -
    SEGA SHOP UK Chu Chu Rocket Sega Monthly Coin 2024 -
    Official Sega Chu Chu Rocket Collectors Coin
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