What's New

50 products

    Discover the hottest and most exciting products in gaming with our carefully curated "What's New" collection, available exclusively at the SEGA Shop. Get ready to level up your gaming experience and immerse yourself in the world of Sega like never before. From timeless classics to cutting-edge releases, we've got something for every gamer out there.
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    50 products
    new in
    Sonic the Hedgehog Official Sonic the Hedgehog: Tails Countdown Character
    Sonic the Hedgehog Official Sonic the Hedgehog: Tails Countdown Character
    Official Sonic the Hedgehog Tails Countdown Character
    £79.99
    new in
    Sonic the Hedgehog Official Sonic the Hedgehog Boot Outfit Children's Slippers
    Sonic the Hedgehog Official Sonic the Hedgehog Boot Outfit Children's Slippers
    Official Sonic the Hedgehog Boot Outfit Children's Slippers
    £17.99
    new in
    Sonic the Hedgehog Squishmallows Sonic the Hedgehog 10" Knuckles Plush Toy
    Sonic the Hedgehog Squishmallows Sonic the Hedgehog 10
    Squishmallows Sonic the Hedgehog 10" Knuckles Plush Toy
    £24.99
    new in
    Sonic Summer Sonic Summer White T-Shirt
    Official Sonic the Hedgehog Ice Cream Menu White Unisex T-shirt
    £14.99
    new in
    Shonen Sonic Shonen Pattern Snapback
    Shonen Sonic Shonen Pattern Snapback
    Official Sonic the Hedgehog Shonen Pattern Snapback
    £19.99
    new in
    Shonen Sonic Shonen Rubber Patch Snapback
    Shonen Sonic Shonen Rubber Patch Snapback
    Official Sonic the Hedgehog Shonen Rubber Patch Snapback
    £19.99
    new in
    Sonic Summer Sonic Summer Black and Blue Snapback
    Sonic Summer Sonic Summer Black and Blue Snapback
    Official Sonic the Hedgehog Ice Cream Logo Black & Blue Snapback
    £19.99
    new in
    Sonic Summer Sonic Summer Pink Trucker Hat
    Sonic Summer Sonic Summer Pink Trucker Hat
    Official Sonic the Hedgehog Ice Cream Distressed Pink Trucker Snapback
    £19.99
    new in
    Sonic the Hedgehog Official SEGA Halloween Creepin' It Real Socks (One Size)
    Sonic the Hedgehog Official SEGA Halloween Creepin' It Real Socks (One Size)
    Official Sonic the Hedhehog 'Creepin' It Real' Socks (One Size)
    £12.99
    new in
    Sonic the Hedgehog Official Sega Halloween Pin Kings 2023
    Sonic the Hedgehog Official Sega Halloween Pin Kings 2023
    Official Sonic the Hedgehog 'Creepin' It Real' Enamel Pin Badge Set 1.1
    £7.99
    new in
    Sonic the Hedgehog Official SEGA Halloween Beanie
    Sonic the Hedgehog Official SEGA Halloween Beanie
    Official Sonic the Hedgehog 'Creepin' It Real' Beanie
    £14.99
    new in
    Sonic the Hedgehog Official SEGA Halloween Creepin' It Real T-shirt
    Official Sonic the Hedgehog 'Creepin' It Real' Unisex T-Shirt
    £14.99
    new in
    Sonic the Hedgehog Official SEGA Halloween Eggman Moon T-shirt
    Official Sonic the Hedgehog 'Eggman Moon' Unisex T-Shirt
    £14.99
    new in
    Sale
    SEGA SHOP UK Official SEGA Halloween Creepin’ It Real Bundle
    SEGA SHOP UK Official SEGA Halloween Creepin’ It Real Bundle
    Official Sonic the Hedgehog 'Creepin’ It Real' Bundle
    Sale price £39.99 Regular price £50.96 Save 22%
    new in
    Sale
    SEGA SHOP UK Official SEGA Halloween Eggman Moon Bundle
    SEGA SHOP UK Official SEGA Halloween Eggman Moon Bundle
    Official Sonic the Hedgehog 'Eggman Moon' Bundle
    Sale price £39.99 Regular price £50.96 Save 22%
    new in
    Sonic the Hedgehog Official Sonic the Hedgehog Tails Cosplay Hooded Children's Bathrobe / Dressing Gown
    Sonic the Hedgehog Official Sonic the Hedgehog Tails Cosplay Hooded Children's Bathrobe / Dressing Gown
    Official Sonic the Hedgehog Tails Cosplay Hooded Children's Bathrobe / Dressing Gown
    £34.99
    new in
    Sonic the Hedgehog Official Sonic the Hedgehog Tails Cosplay Hooded Adult Bathrobe / Dressing Gown
    Sonic the Hedgehog Official Sonic the Hedgehog Tails Cosplay Hooded Adult Bathrobe / Dressing Gown
    Official Sonic the Hedgehog Tails Cosplay Hooded Adult Bathrobe / Dressing Gown
    £44.99
    new in
    Sonic the Hedgehog Official Sonic the Hedgehog Amy Rose Cosplay Hooded Adult Bathrobe / Dressing Gown
    Sonic the Hedgehog Official Sonic the Hedgehog Amy Rose Cosplay Hooded Adult Bathrobe / Dressing Gown
    Official Sonic the Hedgehog Amy Rose Cosplay Hooded Adult Bathrobe / Dressing Gown
    £44.99
    new in
    Sonic the Hedgehog Official Sonic the Hedgehog Amy Rose Cosplay Hooded Children's Bathrobe / Dressing Gown
    Sonic the Hedgehog Official Sonic the Hedgehog Amy Rose Cosplay Hooded Children's Bathrobe / Dressing Gown
    Official Sonic the Hedgehog Amy Rose Cosplay Hooded Children's Bathrobe / Dressing Gown
    £34.99
    new in
    Sonic the Hedgehog Official Sonic the Hedgehog Shadow Cosplay Hooded Children's Bathrobe / Dressing Gown
    Sonic the Hedgehog Official Sonic the Hedgehog Shadow Cosplay Hooded Children's Bathrobe / Dressing Gown
    Official Sonic the Hedgehog Shadow Cosplay Hooded Children's Bathrobe / Dressing Gown
    £34.99
    new in
    Sonic the Hedgehog Official Sonic the Hedgehog Knuckles Cosplay Hooded Adult Bathrobe / Dressing Gown
    Sonic the Hedgehog Official Sonic the Hedgehog Knuckles Cosplay Hooded Adult Bathrobe / Dressing Gown
    Official Sonic the Hedgehog Knuckles Cosplay Hooded Adult Bathrobe / Dressing Gown
    £44.99
    new in
    Sonic the Hedgehog Official Sonic the Hedgehog Knuckles Cosplay Hooded Children's Bathrobe / Dressing Gown
    Sonic the Hedgehog Official Sonic the Hedgehog Knuckles Cosplay Hooded Children's Bathrobe / Dressing Gown
    Official Sonic the Hedgehog Knuckles Cosplay Hooded Children's Bathrobe / Dressing Gown
    £34.99
    new in
    SEGA SHOP UK Sega Christmas Beanie 2023
    SEGA SHOP UK Sega Christmas Beanie 2023
    Official Sonic the Hedgehog Classic Winter Beanie
    £14.99
    new in
    SEGA SHOP UK Sega Christmas Socks 2023
    SEGA SHOP UK Sega Christmas Socks 2023
    Official Sonic the Hedgehog Classic Winter Socks
    £7.99
    new in
    SEGA SHOP UK SEGA CHRISTMAS PIN KINGS 2023
    Official Sonic the Hedgehog Classic Winter Pin Badge Set 1.1
    £7.99
    new in
    Sonic the Hedgehog Official First4Figures Sonic the Hedgehog 2 Standoff Statue (Exclusive Edition)
    pre-order
    Sonic the Hedgehog Official First4Figures Sonic the Hedgehog 2 Standoff Statue (Exclusive Edition)
    Official First4Figures Sonic the Hedgehog 2 Standoff Statue (Exclusive Edition)
    £329.99
    new in
    Sonic the Hedgehog Official First4Figures Sonic the Hedgehog 2 Standoff Statue (Standard Edition)
    pre-order
    Sonic the Hedgehog Official First4Figures Sonic the Hedgehog 2 Standoff Statue (Standard Edition)
    Official First4Figures Sonic the Hedgehog 2 Standoff Statue (Standard Edition)
    £299.99
    new in
    Sonic the Hedgehog Official Sonic the Hedgehog Metal Sonic TUBBZ Cosplaying Duck Collectable
    Sonic the Hedgehog Official Sonic the Hedgehog Metal Sonic TUBBZ Cosplaying Duck Collectable
    Official Sonic the Hedgehog Metal Sonic TUBBZ Cosplaying Duck Collectable
    £19.99
    new in
    Sonic the Hedgehog Official Sonic the Hedgehog Boot Outfit Adult's Slippers
    pre-order
    Sonic the Hedgehog Official Sonic the Hedgehog Boot Outfit Adult's Slippers
    Official Sonic the Hedgehog Boot Outfit Adult's Slippers
    £22.99
    new in
    Sonic the Hedgehog Official Sonic the Hedgehog Dr. Eggman TUBBZ (Boxed Edition)
    Sonic the Hedgehog Official Sonic the Hedgehog Dr. Eggman TUBBZ (Boxed Edition)
    Official Sonic the Hedgehog Dr. Eggman TUBBZ (Boxed Edition)
    £14.99
    new in
    Sale
    Sonic the Hedgehog Official Sonic the Hedgehog Knuckles TUBBZ (Boxed Edition)
    Sonic the Hedgehog Official Sonic the Hedgehog Knuckles TUBBZ (Boxed Edition)
    Official Sonic the Hedgehog Knuckles TUBBZ (Boxed Edition)
    Sale price £9.99 Regular price £14.99 Save 33%
    new in
    Sonic the Hedgehog Official Sonic the Hedgehog Shadow TUBBZ (Boxed Edition)
    Sonic the Hedgehog Official Sonic the Hedgehog Shadow TUBBZ (Boxed Edition)
    Official Sonic the Hedgehog Shadow TUBBZ (Boxed Edition)
    £14.99
    new in
    Sonic the Hedgehog Official Sonic the Hedgehog Sonic TUBBZ (Boxed Edition)
    Sonic the Hedgehog Official Sonic the Hedgehog Sonic TUBBZ (Boxed Edition)
    Official Sonic the Hedgehog Sonic TUBBZ (Boxed Edition)
    £14.99
    new in
    Sonic the Hedgehog Official Sonic the Hedgehog Tails TUBBZ (Boxed Edition)
    Sonic the Hedgehog Official Sonic the Hedgehog Tails TUBBZ (Boxed Edition)
    Official Sonic the Hedgehog Tails TUBBZ (Boxed Edition)
    £14.99
    new in
    SEGA SHOP UK Official SEGA Coin of the Month Collectors Box
    SEGA SHOP UK Official SEGA Coin of the Month Collectors Box
    Official SEGA Coin of the Month Collectors Box
    £9.99
    new in
    SEGA SHOP UK Be My Player Sega Monthly Coin 2024 -
    SEGA SHOP UK Be My Player Sega Monthly Coin 2024 -
    Official Sonic the Hedgehog 'Be My Player 2' SEGA Collectors Coin
    £4.99
    new in
    SEGA SHOP UK Sonic Tubbz MINI Knuckles
    SEGA SHOP UK Sonic Tubbz MINI Knuckles
    Official Sonic the Hedgehog Knuckles Mini TUBBZ
    £6.99
    new in
    SEGA SHOP UK Sonic Tubbz MINI Amy Rose
    SEGA SHOP UK Sonic Tubbz MINI Amy Rose
    Official Sonic the Hedgehog Amy Rose Mini TUBBZ
    £6.99
    new in
    SEGA SHOP UK Sonic Tubbz MINI Shadow
    SEGA SHOP UK Sonic Tubbz MINI Shadow
    Official Sonic the Hedgehog Shadow Mini TUBBZ
    £6.99
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