What's New

41 products

    Discover the hottest and most exciting products in gaming with our carefully curated "What's New" collection, available exclusively at the SEGA Shop. Get ready to level up your gaming experience and immerse yourself in the world of Sega like never before. From timeless classics to cutting-edge releases, we've got something for every gamer out there.
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    41 products
    new in
    Sonic the Hedgehog Official Sonic the Hedgehog: Tails Countdown Character
    Sonic the Hedgehog Official Sonic the Hedgehog: Tails Countdown Character
    Official Sonic the Hedgehog Tails Countdown Character
    new in
    Sonic the Hedgehog Official Sonic the Hedgehog Boot Outfit Children's Slippers
    Sonic the Hedgehog Official Sonic the Hedgehog Boot Outfit Children's Slippers
    Official Sonic the Hedgehog Boot Outfit Children's Slippers
    new in
    Sonic the Hedgehog Squishmallows Sonic the Hedgehog 10" Knuckles Plush Toy
    Sonic the Hedgehog Squishmallows Sonic the Hedgehog 10
    Squishmallows Sonic the Hedgehog 10" Knuckles Plush Toy
    new in
    Sonic the Hedgehog Squishmallows Sonic the Hedgehog 10" Tails Plush Toy
    Sonic the Hedgehog Squishmallows Sonic the Hedgehog 10
    Squishmallows Sonic the Hedgehog 10" Tails Plush Toy
    new in
    Virtua Fighter Virtua Fighter Original Game Soundtrack
    pre-order
    Virtua Fighter Virtua Fighter Original Game Soundtrack
    Virtua Fighter Original Game Soundtrack (Blue)
    new in
    Sonic Summer Sonic Summer Black T-Shirt
    Official Sonic the Hedgehog Ice Cream 'Sonic & Shadow' Menu Black Unisex T-shirt
    new in
    Shonen Sonic Shonen Black T-Shirt 1
    Official Sonic the Hedgehog Shonen 'Sonic Speed' Black Unisex T-shirt
    new in
    Shonen Sonic Shonen T-Shirt 2
    Official Sonic the Hedgehog Shonen 'Game On' Black Unisex T-shirt
    new in
    Sonic Summer Sonic Summer White T-Shirt
    Official Sonic the Hedgehog Ice Cream Menu White Unisex T-shirt
    new in
    Shonen Sonic Shonen White T-Shirt
    Official Sonic the Hedgehog Shonen Super Sonic Speed White Unisex T-shirt
    new in
    Shonen Sonic Shonen Pattern Snapback
    Shonen Sonic Shonen Pattern Snapback
    Official Sonic the Hedgehog Shonen Pattern Snapback
    new in
    Shonen Sonic Shonen Rubber Patch Snapback
    Shonen Sonic Shonen Rubber Patch Snapback
    Official Sonic the Hedgehog Shonen Rubber Patch Snapback
    new in
    Hatsune Miku Pin Kings Hatsune Miku Enamel Pin Badge Set 1.4 – Piapro Characters
    Hatsune Miku Pin Kings Hatsune Miku Enamel Pin Badge Set 1.4 – Piapro Characters
    Pin Kings Hatsune Miku Enamel Pin Badge Set 1.4 – Piapro Characters
    new in
    Sonic the Hedgehog Official First 4 Figures Tails Statue - Definitive Edition
    pre-order
    Sonic the Hedgehog Official First 4 Figures Tails Statue - Definitive Edition
    Official First 4 Figures Sonic the Hedgehog Tails Statue - Definitive Edition
    new in
    Sonic the Hedgehog Official First 4 Figures Tails Statue - Exclusive Edition
    pre-order
    Sonic the Hedgehog Official First 4 Figures Tails Statue - Exclusive Edition
    Official First 4 Figures Sonic the Hedgehog Tails Statue - Exclusive Edition
    new in
    Sonic Summer Sonic Summer Black and Blue Snapback
    Sonic Summer Sonic Summer Black and Blue Snapback
    Official Sonic the Hedgehog Ice Cream Logo Black & Blue Snapback
    new in
    Sonic Summer Sonic Summer Pink Trucker Hat
    Sonic Summer Sonic Summer Pink Trucker Hat
    Official Sonic the Hedgehog Ice Cream Distressed Pink Trucker Snapback
    new in
    Sonic the Hedgehog Official SEGA Halloween Creepin' It Real Socks (One Size)
    Sonic the Hedgehog Official SEGA Halloween Creepin' It Real Socks (One Size)
    Official Sonic the Hedhehog 'Creepin' It Real' Socks (One Size)
    new in
    Sonic the Hedgehog Official Sega Halloween Pin Kings 2023
    Sonic the Hedgehog Official Sega Halloween Pin Kings 2023
    Official Sonic the Hedgehog 'Creepin' It Real' Enamel Pin Badge Set 1.1
    new in
    Sonic the Hedgehog Official SEGA Halloween Beanie
    Sonic the Hedgehog Official SEGA Halloween Beanie
    Official Sonic the Hedgehog 'Creepin' It Real' Beanie
    new in
    Sonic the Hedgehog Official SEGA Halloween Creepin' It Real T-shirt
    Official Sonic the Hedgehog 'Creepin' It Real' Unisex T-Shirt
    new in
    Sonic the Hedgehog Official SEGA Halloween Eggman Moon T-shirt
    Official Sonic the Hedgehog 'Eggman Moon' Unisex T-Shirt
    new in
    Sale
    SEGA SHOP UK Official SEGA Halloween Complete Bundle (2023)
    SEGA SHOP UK Official SEGA Halloween Complete Bundle (2023)
    Official Sonic the Hedgehog 'Collector's Edition' Halloween Bundle
    Save 24%
    new in
    Sale
    SEGA SHOP UK Official SEGA Halloween Creepin’ It Real Bundle
    SEGA SHOP UK Official SEGA Halloween Creepin’ It Real Bundle
    Official Sonic the Hedgehog 'Creepin’ It Real' Bundle
    Save 22%
    new in
    Sale
    SEGA SHOP UK Official SEGA Halloween Eggman Moon Bundle
    SEGA SHOP UK Official SEGA Halloween Eggman Moon Bundle
    Official Sonic the Hedgehog 'Eggman Moon' Bundle
    Save 22%
    new in
    Sonic the Hedgehog Official Sonic the Hedgehog Tails Cosplay Hooded Children's Bathrobe / Dressing Gown
    pre-order
    Sonic the Hedgehog Official Sonic the Hedgehog Tails Cosplay Hooded Children's Bathrobe / Dressing Gown
    Official Sonic the Hedgehog Tails Cosplay Hooded Children's Bathrobe / Dressing Gown
    new in
    Sonic the Hedgehog Official Sonic the Hedgehog Tails Cosplay Hooded Adult Bathrobe / Dressing Gown
    pre-order
    Sonic the Hedgehog Official Sonic the Hedgehog Tails Cosplay Hooded Adult Bathrobe / Dressing Gown
    Official Sonic the Hedgehog Tails Cosplay Hooded Adult Bathrobe / Dressing Gown
    new in
    Sonic the Hedgehog Official Sonic the Hedgehog Amy Rose Cosplay Hooded Adult Bathrobe / Dressing Gown
    pre-order
    Sonic the Hedgehog Official Sonic the Hedgehog Amy Rose Cosplay Hooded Adult Bathrobe / Dressing Gown
    Official Sonic the Hedgehog Amy Rose Cosplay Hooded Adult Bathrobe / Dressing Gown
    new in
    Sonic the Hedgehog Official Sonic the Hedgehog Amy Rose Cosplay Hooded Children's Bathrobe / Dressing Gown
    pre-order
    Sonic the Hedgehog Official Sonic the Hedgehog Amy Rose Cosplay Hooded Children's Bathrobe / Dressing Gown
    Official Sonic the Hedgehog Amy Rose Cosplay Hooded Children's Bathrobe / Dressing Gown
    new in
    Sonic the Hedgehog Official Sonic the Hedgehog Shadow Cosplay Hooded Adult Bathrobe / Dressing Gown
    pre-order
    Sonic the Hedgehog Official Sonic the Hedgehog Shadow Cosplay Hooded Adult Bathrobe / Dressing Gown
    Official Sonic the Hedgehog Shadow Cosplay Hooded Adult Bathrobe / Dressing Gown
    new in
    Sonic the Hedgehog Official Sonic the Hedgehog Shadow Cosplay Hooded Children's Bathrobe / Dressing Gown
    pre-order
    Sonic the Hedgehog Official Sonic the Hedgehog Shadow Cosplay Hooded Children's Bathrobe / Dressing Gown
    Official Sonic the Hedgehog Shadow Cosplay Hooded Children's Bathrobe / Dressing Gown
    new in
    Sonic the Hedgehog Official Sonic the Hedgehog Knuckles Cosplay Hooded Adult Bathrobe / Dressing Gown
    pre-order
    Sonic the Hedgehog Official Sonic the Hedgehog Knuckles Cosplay Hooded Adult Bathrobe / Dressing Gown
    Official Sonic the Hedgehog Knuckles Cosplay Hooded Adult Bathrobe / Dressing Gown
    new in
    Sonic the Hedgehog Official Sonic the Hedgehog Knuckles Cosplay Hooded Children's Bathrobe / Dressing Gown
    pre-order
    Sonic the Hedgehog Official Sonic the Hedgehog Knuckles Cosplay Hooded Children's Bathrobe / Dressing Gown
    Official Sonic the Hedgehog Knuckles Cosplay Hooded Children's Bathrobe / Dressing Gown
    new in
    Sonic the Hedgehog Official Sonic the Hedgehog Mini TUBBZ
    pre-order
    Sonic the Hedgehog Official Sonic the Hedgehog Mini TUBBZ
    Official Sonic the Hedgehog Mini TUBBZ
    new in
    SEGA SHOP UK Sega Christmas Beanie 2023
    SEGA SHOP UK Sega Christmas Beanie 2023
    Official Sonic the Hedgehog Classic Winter Beanie
    new in
    SEGA SHOP UK Sega Christmas Socks 2023
    SEGA SHOP UK Sega Christmas Socks 2023
    Official Sonic the Hedgehog Classic Winter Socks
    new in
    SEGA SHOP UK SEGA CHRISTMAS PIN KINGS 2023
    Official Sonic the Hedgehog Classic Winter Pin Badge Set 1.1
    new in
    Sonic the Hedgehog Official First4Figures Sonic the Hedgehog 2 Standoff Statue (Exclusive Edition)
    pre-order
    Sonic the Hedgehog Official First4Figures Sonic the Hedgehog 2 Standoff Statue (Exclusive Edition)
    Official First4Figures Sonic the Hedgehog 2 Standoff Statue (Exclusive Edition)
    new in
    Sonic the Hedgehog Official First4Figures Sonic the Hedgehog 2 Standoff Statue (Standard Edition)
    pre-order
    Sonic the Hedgehog Official First4Figures Sonic the Hedgehog 2 Standoff Statue (Standard Edition)
    Official First4Figures Sonic the Hedgehog 2 Standoff Statue (Standard Edition)
    new in
    Sonic the Hedgehog Official Sonic the Hedgehog Metal Sonic TUBBZ Cosplaying Duck Collectable
    pre-order
    Sonic the Hedgehog Official Sonic the Hedgehog Metal Sonic TUBBZ Cosplaying Duck Collectable
    Official Sonic the Hedgehog Metal Sonic TUBBZ Cosplaying Duck Collectable
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