What's New

31 products

    Discover the hottest and most exciting products in gaming with our carefully curated "What's New" collection, available exclusively at the SEGA Shop. Get ready to level up your gaming experience and immerse yourself in the world of Sega like never before. From timeless classics to cutting-edge releases, we've got something for every gamer out there.
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    31 products
    New
    pre-order
    Hatsune Miku Wallscroll Miku Expo 10th Anniversary Limited Edition 61 x 91 cm
    £25.99
    New
    pre-order
    Hatsune Miku Wallscroll Miku Expo 10th Anniversary Limited Edition 50 x 70 cm
    £21.99
    New
    pre-order
    Hatsune Miku Tote Bag Miku Expo 10th Anniversary Art by Kei Ver. Limited Edition
    £19.99
    New
    Sonic the Hedgehog Loungefly Sonic the Hedgehog Classic Cosplay Mini Backpack
    pre-order
    Sonic the Hedgehog Loungefly Sonic the Hedgehog Classic Cosplay Mini Backpack
    Loungefly Sonic the Hedgehog Classic Cosplay Mini Backpack
    £79.99
    New
    Sonic the Hedgehog Official Sonic the Hedgehog White Amy Rose Sakura T-Shirt
    Official Sonic the Hedgehog White Amy Rose Sakura T-Shirt
    £14.99
    New
    Sonic the Hedgehog Official Sonic the Hedgehog Black Shadow Sakura T-Shirt
    Official Sonic the Hedgehog Black Shadow Sakura T-Shirt
    £14.99
    New
    Sonic the Hedgehog Official Sonic the Hedgehog Tails TUBBZ (Boxed Edition)
    Sonic the Hedgehog Official Sonic the Hedgehog Tails TUBBZ (Boxed Edition)
    Official Sonic the Hedgehog Tails TUBBZ (Boxed Edition)
    £14.99
    New
    SEGA SHOP UK Sonic Tubbz MINI Tails
    SEGA SHOP UK Sonic Tubbz MINI Tails
    Official Sonic the Hedgehog Tails Mini TUBBZ
    £6.99
    New
    SEGA SHOP UK Sonic Tubbz MINI Super Sonic
    SEGA SHOP UK Sonic Tubbz MINI Super Sonic
    Official Sonic the Hedgehog Super Sonic Mini TUBBZ
    £6.99
    New
    SEGA SHOP UK Sonic Tubbz MINI Knuckles
    SEGA SHOP UK Sonic Tubbz MINI Knuckles
    Official Sonic the Hedgehog Knuckles Mini TUBBZ
    £6.99
    New
    SEGA SHOP UK Sonic Tubbz MINI Dr Eggman
    SEGA SHOP UK Sonic Tubbz MINI Dr Eggman
    Official Sonic the Hedgehog Dr. Eggman Mini TUBBZ
    £6.99
    New
    SEGA SHOP UK Sonic Tubbz MINI Amy Rose
    SEGA SHOP UK Sonic Tubbz MINI Amy Rose
    Official Sonic the Hedgehog Amy Rose Mini TUBBZ
    £6.99
    New
    Sonic the Hedgehog Official Sonic the Hedgehog Shadow TUBBZ (Boxed Edition)
    Sonic the Hedgehog Official Sonic the Hedgehog Shadow TUBBZ (Boxed Edition)
    Official Sonic the Hedgehog Shadow TUBBZ (Boxed Edition)
    £14.99
    New
    Sonic the Hedgehog Official Sonic the Hedgehog Dr. Eggman TUBBZ (Boxed Edition)
    Sonic the Hedgehog Official Sonic the Hedgehog Dr. Eggman TUBBZ (Boxed Edition)
    Official Sonic the Hedgehog Dr. Eggman TUBBZ (Boxed Edition)
    £14.99
    New
    Sonic the Hedgehog Official Sonic the Hedgehog Sonic TUBBZ (Boxed Edition)
    Sonic the Hedgehog Official Sonic the Hedgehog Sonic TUBBZ (Boxed Edition)
    Official Sonic the Hedgehog Sonic TUBBZ (Boxed Edition)
    £14.99
    New
    Sonic the Hedgehog Official Sonic the Hedgehog Knuckles TUBBZ (Boxed Edition)
    Sonic the Hedgehog Official Sonic the Hedgehog Knuckles TUBBZ (Boxed Edition)
    Official Sonic the Hedgehog Knuckles TUBBZ (Boxed Edition)
    £14.99
    New
    SEGA SHOP UK Chu Chu Rocket Sega Monthly Coin 2024 -
    SEGA SHOP UK Chu Chu Rocket Sega Monthly Coin 2024 -
    Official Sega Chu Chu Rocket Collectors Coin
    £4.99
    New
    Yakuza Official SEGA Yakuza Goro Majima TUBBZ (Boxed Edition)
    pre-order
    Yakuza Official SEGA Yakuza Goro Majima TUBBZ (Boxed Edition)
    Official SEGA Yakuza Goro Majima TUBBZ (Boxed Edition)
    £14.99
    New
    SEGA SHOP UK Sega Sakura Black Shadow Picnic Blanket
    pre-order
    SEGA SHOP UK Sega Sakura Black Shadow Picnic Blanket
    SEGA Sakura Range - Shadow the Hedgehog Black Picnic Blanket
    £24.99
    New
    SEGA SHOP UK Sega Sakura Pink Amy Rose Picnic Blanket
    pre-order
    SEGA SHOP UK Sega Sakura Pink Amy Rose Picnic Blanket
    Sega Sakura Pink Amy Rose Picnic Blanket
    £24.99
    New
    Yakuza Yakuza Digsta PVC Statue Kazuma Kiryu Fierce Fighting Ver. 17 cm
    pre-order
    Yakuza Yakuza Digsta PVC Statue Kazuma Kiryu Fierce Fighting Ver. 17 cm
    Yakuza Digsta PVC Statue Kazuma Kiryu Fierce Fighting Ver. 17 cm
    £109.99
    New
    SEGA SHOP UK Sega Sakura White Amy Rose Bottle
    pre-order
    Sega Sakura White Amy Rose Bottle
    £17.99
    New
    SEGA SHOP UK Sega Sakura Range Black Shadow Snapback
    pre-order
    Sega Sakura Range Black Shadow Snapback
    £19.99
    New
    SEGA SHOP UK Sega Sakura Range Amy Rose Pink Snapback
    pre-order
    Sega Sakura Range Amy Rose Pink Snapback
    £19.99
    New
    SEGA SHOP UK Sega Sakura Shadow Black Bottle
    pre-order
    Sega Sakura Shadow Black Bottle
    £17.99
    New
    Hatsune Miku Official Hatsune Miku TUBBZ (Boxed Edition)
    pre-order
    Hatsune Miku Official Hatsune Miku TUBBZ (Boxed Edition)
    Official Hatsune Miku TUBBZ (Boxed Edition)
    £14.99
    New
    Sonic the Hedgehog Official First 4 Figures Sonic Adventure 9.1" PVC Statue - Collectors Edition
    pre-order
    Sonic the Hedgehog Official First 4 Figures Sonic Adventure 9.1
    Official First 4 Figures Sonic Adventure PVC Statue (Collectors Edition)
    £89.99
    New
    Sonic the Hedgehog Official First 4 Figures Sonic Adventure 8.3" PVC Statue - Standard Edition
    pre-order
    Sonic the Hedgehog Official First 4 Figures Sonic Adventure 8.3
    Official First 4 Figures Sonic Adventure PVC Statue (Standard Edition)
    £69.99
    New
    Sonic the Hedgehog Official First 4 Figures Sonic the Hedgehog 11" PVC Statue
    pre-order
    Sonic the Hedgehog Official First 4 Figures Sonic the Hedgehog 11
    Official First 4 Figures Sonic the Hedgehog 11" PVC Statue
    £69.99
    New
    Sonic the Hedgehog Official First 4 Figures Sonic the Hedgehog 11" PVC Statue Collector's Edition
    pre-order
    Sonic the Hedgehog Official First 4 Figures Sonic the Hedgehog 11
    Official First 4 Figures Sonic the Hedgehog 11" PVC Statue Collector's Edition
    £89.99
    New
    pre-order
    Hatsune Miku Fridge Magnet Miku Expo 10th Anniversary Art by Iwato Ver. Limited Edition
    £5.99
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