What's New

24 products

    Discover the hottest and most exciting products in gaming with our carefully curated "What's New" collection, available exclusively at the SEGA Shop. Get ready to level up your gaming experience and immerse yourself in the world of Sega like never before. From timeless classics to cutting-edge releases, we've got something for every gamer out there.
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    24 products
    New
    Sonic The Hedgehog Sonic - The Hedgehog Jumbo Plush Figure Knuckles 50 cm
    pre-order
    Sonic The Hedgehog Sonic - The Hedgehog Jumbo Plush Figure Knuckles 50 cm
    Sonic - The Hedgehog Jumbo Plush Figure Knuckles 50 cm
    £39.99
    New
    Sonic The Hedgehog Sonic The Hedgehog POP & Buddy! Vinyl Figure Sonic w/ HChao 9 cm
    Sonic The Hedgehog Sonic The Hedgehog POP & Buddy! Vinyl Figure Sonic w/ HChao 9 cm
    Sonic The Hedgehog POP & Buddy! Vinyl Figure Sonic w/ HChao 9 cm
    £14.99
    New
    SEGA Official Sonic the Hedgehog ‘Green Hill Zone’ Acrylic Desk Lamp / Wall Light
    SEGA Official Sonic the Hedgehog ‘Green Hill Zone’ Acrylic Desk Lamp / Wall Light
    Official Sonic the Hedgehog ‘Green Hill Zone’ Acrylic Desk Lamp / Wall Light
    £24.99
    New
    SEGA Official Sonic the Hedgehog ‘Sakura - Shadow the Hedgehog’ Case for Nintendo Switch
    SEGA Official Sonic the Hedgehog ‘Sakura - Shadow the Hedgehog’ Case for Nintendo Switch
    Official Sonic the Hedgehog ‘Sakura - Shadow the Hedgehog’ Case for Nintendo Switch
    £17.99
    New
    Sonic The Hedgehog Sonic - The Hedgehog Magnet Sonic Sitting
    Sonic The Hedgehog Sonic - The Hedgehog Magnet Sonic Sitting
    Sonic - The Hedgehog Magnet Sonic Sitting
    £4.99
    New
    SEGA SHOP UK Sega Sakura White Amy Rose Bottle
    Sega Sakura White Amy Rose Bottle
    £17.99
    New
    SEGA SHOP UK Sega Sakura Shadow Black Bottle
    Sega Sakura Shadow Black Bottle
    £17.99
    New
    SEGA SHOP UK Sega Sakura Black Shadow Picnic Blanket
    SEGA SHOP UK Sega Sakura Black Shadow Picnic Blanket
    SEGA Sakura Range - Shadow the Hedgehog Black Picnic Blanket
    £24.99
    New
    SEGA SHOP UK Sega Sakura Pink Amy Rose Picnic Blanket
    SEGA SHOP UK Sega Sakura Pink Amy Rose Picnic Blanket
    Sega Sakura Pink Amy Rose Picnic Blanket
    £24.99
    New
    SEGA SHOP UK Sega Sakura Range Black Shadow Snapback
    Sega Sakura Range Black Shadow Snapback
    £19.99
    New
    SEGA SHOP UK Sega Sakura Range Amy Rose Pink Snapback
    Sega Sakura Range Amy Rose Pink Snapback
    £19.99
    New
    Sonic the Hedgehog Official Sonic the Hedgehog White Amy Rose Sakura T-Shirt
    Official Sonic the Hedgehog White Amy Rose Sakura T-Shirt
    £14.99
    New
    Sonic the Hedgehog Official Sonic the Hedgehog Tails TUBBZ (Boxed Edition)
    Sonic the Hedgehog Official Sonic the Hedgehog Tails TUBBZ (Boxed Edition)
    Official Sonic the Hedgehog Tails TUBBZ (Boxed Edition)
    £14.99
    New
    SEGA SHOP UK Sonic Tubbz MINI Tails
    SEGA SHOP UK Sonic Tubbz MINI Tails
    Official Sonic the Hedgehog Tails Mini TUBBZ
    £6.99
    New
    SEGA SHOP UK Sonic Tubbz MINI Super Sonic
    SEGA SHOP UK Sonic Tubbz MINI Super Sonic
    Official Sonic the Hedgehog Super Sonic Mini TUBBZ
    £6.99
    New
    SEGA SHOP UK Sonic Tubbz MINI Shadow
    SEGA SHOP UK Sonic Tubbz MINI Shadow
    Official Sonic the Hedgehog Shadow Mini TUBBZ
    £6.99
    New
    SEGA SHOP UK Sonic Tubbz MINI Knuckles
    SEGA SHOP UK Sonic Tubbz MINI Knuckles
    Official Sonic the Hedgehog Knuckles Mini TUBBZ
    £6.99
    New
    SEGA SHOP UK Sonic Tubbz MINI Dr Eggman
    SEGA SHOP UK Sonic Tubbz MINI Dr Eggman
    Official Sonic the Hedgehog Dr. Eggman Mini TUBBZ
    £6.99
    New
    SEGA SHOP UK Sonic Tubbz MINI Amy Rose
    SEGA SHOP UK Sonic Tubbz MINI Amy Rose
    Official Sonic the Hedgehog Amy Rose Mini TUBBZ
    £6.99
    New
    Sonic the Hedgehog Official Sonic the Hedgehog Shadow TUBBZ (Boxed Edition)
    Sonic the Hedgehog Official Sonic the Hedgehog Shadow TUBBZ (Boxed Edition)
    Official Sonic the Hedgehog Shadow TUBBZ (Boxed Edition)
    £14.99
    New
    Sonic the Hedgehog Official Sonic the Hedgehog Dr. Eggman TUBBZ (Boxed Edition)
    Sonic the Hedgehog Official Sonic the Hedgehog Dr. Eggman TUBBZ (Boxed Edition)
    Official Sonic the Hedgehog Dr. Eggman TUBBZ (Boxed Edition)
    £14.99
    New
    Sonic the Hedgehog Official Sonic the Hedgehog Sonic TUBBZ (Boxed Edition)
    Sonic the Hedgehog Official Sonic the Hedgehog Sonic TUBBZ (Boxed Edition)
    Official Sonic the Hedgehog Sonic TUBBZ (Boxed Edition)
    £14.99
    New
    Sonic the Hedgehog Official Sonic the Hedgehog Knuckles TUBBZ (Boxed Edition)
    Sonic the Hedgehog Official Sonic the Hedgehog Knuckles TUBBZ (Boxed Edition)
    Official Sonic the Hedgehog Knuckles TUBBZ (Boxed Edition)
    £14.99
    New
    SEGA SHOP UK Space Channel 5 Coin Sega Monthly Coin 2024 -
    SEGA SHOP UK Space Channel 5 Coin Sega Monthly Coin 2024 -
    Space Channel 5 Coin Sega Monthly Coin 2024
    £4.99
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